Author Archives: DemeterInt

Which Social Network Will Be Most Challenged by Google+ ?

Google+ is sweeping the Internet. In just a few short weeks Google+ has more than 10 million users. That’s pretty quick traction for a social network. With another social network added to the deck and the same limited hours in a day, the question remains, “If Google+ is a viable player in the social networking market, what existing network will suffer?”

based social network that is owned and operated by Google

It seems as if Google+’s aim is at Facebook. That’s the company that is challenging their online dominance and has always drawn the most comparisons whenever Google’s social presence was mentioned. However, my first reaction is that Twitter could suffer first.

Personally, I’ve found that my time on Facebook has remained about the same, but my time on Twitter has decreased as my Google Plus time has increased. Like Twitter, Google + is open and there are no restrictions as to whom you can follow and who can follow you. Your feed can be filled with strangers who just think you are interesting. Of the 124 people who have put me in a circle, 52 I have never met in real life or spoken to on Twitter (or another social network). This tendency to have strangers following me is much more similar to the dynamic of Twitter followers than my Facebook friends.

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Twitter has also yet to become a cultural staple. According to the Diffusion of Innovation Theory, I’d say that Twitter is at the Early Majority stage. On the other hand, Facebook is at the Laggard stage. Essentially everyone is on Facebook, or knows about it, or has chosen not to participate with full knowledge of the product. Which is why Twitter could be at risk, they haven’t reached the late majority yet and all the innovators and early adopters are fleeing to try the new shiny social network, Google+
STATS | Twitter Company Statistics
But Google’s aim has always been beating Facebook. How are they going to take down their Internet nemesis? We’ll soon find out. As it stands right now, there are no options for marketers and advertisers on Google+, but in two weeks time they’ll start to unveil their business pages. This is in direct competition with Facebook since Twitter has no explicit distinction between personal and professional accounts. Google+ could give Facebook stiff competition if they integrate some of their top products into business pages, most notably Google Analytics. This could give businesses a simple and complete view of their conversion funnel, from social share to website visit, to actual purchase.

Facebook’s onsite answer to Google Analytics is “Insights,” which in my experience are not very informative. The information available has improved over the years, but it still lacks capabilities that Google Analytics has. If you could create funnels on your branded Google+ profile, that would be a very valuable tool for brands that Facebook doesn’t offer. Bottom line, because of Google’s robust existing product line they could offer greater value to brands and companies than Facebook can currently offer and that could help them win market share.

Five Tips for Improving Facebook Discovery

Google+ is the first project/product by Google since Gmail that I personally don’t hate. But I don’t quite love it…yet. I’m very interested to see the progress they make with the product because right now, Twitter has the most to lose, especially in the short term. If Google business pages are dynamite, then maybe Facebook will have the long term troubles with Google+. Obviously it remains to be seen, but I think Google is on to something and with a few iterations, it could realistically take a chunk out of both social networks. It will be interesting how many early adopters and the early majority take hold of it. If they don’t, Google+ may end up as just another has been in the social network game.

Social Media – Theridion Blog and Top Links of the Week

Demeter Interactive Will Speak at Startupitis

The other week Demeter Interactive partnered with Startupitis. This week, we’re happy to announce that Demeter Interactive founder, Jesse Bouman, will be speaking at the next Startupitis event. Jesse will be speaking about how small businesses can utilize social media to promote their business.
These are the links I’ve come across this week that merit mentioning, saving, and bookmarking for future reference. Fantastic lessons contained within, hope you find them as valuable as I did! The entrepreneur’s ultimate treasure chest: http://www.cenedella.com/job-search/eisenmanns-treasure-chest/ Succinctly summed up by Dorian Taylor, G.T.F.D. (this is about data): http://doriantaylor.com/stop-guessing-and-get-the-data Special Report from Rolling Stone Italy.

Google+ is sweeping the Internet. In just a few short weeks Google+ has more than 10 million users. That’s pretty quick traction for a social network. With another social network added to the deck and the same limited hours in a day, the question remains, Social media is considered a driving force for small business marketing. It has gone from a permanent fixture in the marketing mix to a primary tool. The Social Media Examiner just ran an article citing a new study which states small businesses get the most benefit from social media. Do you remember what life was like before Twitter? Well, as you ponder that, remember there are still a vast majority of people who don’t know what Twitter is. To many, Twitter is a feeling you get in your heart when you a see an attractive person.No, Facebook fan pages are not in danger. The number of fan pages is growing as more small companies see the value in them. But, is Facebook inhibiting fan page growth for the sake of ad revenue? Perhaps Facebook decision to remove the “Suggest to Friends” option is because too many people were getting SPAMMED?

ProTips

Concise Reality Check for Startup Entrepreneurs

I came across this fantastic quotation today on Quora, which was shared by serial entrepreneur and game designer Mike Sellers: An idea is not a design A design is not a prototype A prototype is not a program A program is not a product A product is not a business A business is not profits A, etc

Case Study: Kenneth Cole and Power of Fantasy

Business ProTip: Why Thought Leadership Matters, and How to Get Started

Why thought leadership matters

The concept of thought leadership online may appear to some to be egocentric or a waste of time. After all, creating and intelligently publishing consistent, high-quality content takes a great deal of time and effort. But in reality, thought leadership is an important way of giving back to your community.The Setup Embedded in a blog somewhere, on simply surfing YouTube, you might come across a video that appears to be made by a medical firm that has the power to change people’s lives, that can do more for patients than what you think is possible.The concept of thought leadership online may appear to some to be egocentric or a waste of time. After all, creating and intelligently publishing consistent, high-quality content takes a great deal of time and effort. But in reality, thought leadership is an important way of giving back to your community.

Demeter Interactive’s New Website Launches

Welcome to Demeter Interactive’s new website! We are very excited for this redesign! This website has been in the making for two months now. Gaia and I are so very proud of the site’s outcome. How did this all come about?

New Greek On The Block

Okay, I’m not really Greek, I’m Italian. But my name, Gaia, is the Greek word for the goddess of the earth (Demeter is the Greek word for goddess of the harvest). I’m new here, and I’m happy to finally announce this new alliance in my life! Over the course of the past several months…

Reflection on One World, Many Voices Fundraiser for Japan

This evening my mother (Mariabruna Sirabella) and I attended an incredibly beautiful fundraiser event in Santa Cruz, California that was “dreamed into existence” by three amazing community leaders to benefit the coastal city of Natori, Japan. Linda Holiday, Kate Aver Avraham and Carolyn Brigit Flynn created a wonderful event that raised funds and brought together…

Foursquare or Gowalla?


Foursquare or Gowalla? Or… perhaps, get the best of each. Geo-location is the next big trend. Foursquare and Gowalla have been at the forefront of geo-location based apps. As these two competitors continue to creatively nudge their way to the head of the pack (with Brightkite lagging) the question is: Which has the inside track?

Case Study: Kenneth Cole and Power of Fantasy

The Theridion blog is meant to inform. Occasionally we’ll examine a case study and analyze the success and failures of the campaigns.  Our inaugural case study will be  Kenneth Cole’s recent social media debacle. If you don’t remember, Egypt is going through political turmoil, and social media is playing a huge role in the spread of information.

Kenneth Cole's #Cairo Tweet Angers the Internet

The Setup Embedded in a blog somewhere, on simply surfing YouTube, you might come across a video that appears to be made by a medical firm that has the power to change people’s lives, that can do more for patients than what you think is possible.

Facebook Checks In

This week Facebook introduced Facebook Places. Places is similar to current check in social networks, FourSquare and Gowalla. Whenever you arrive at a new location, like your favorite coffee shop or bar, you “check in” and let your network know where you are.