After two and a half years of existence, I’m excited to announce that Demeter Interactive has been acquired by Xivic Inc.
Xivic is a digital solutions agency, who in the past has primarily focused on the technical development of advertising projects. For the past few months, Xivic has been expanding its services, to offer more strategic solutions for its clients. It’s for this reason Demeter Interactive was an attractive acquisition.
Demeter Interactive will dissolve and operate under the Xivic name. The primary services Demeter Interactive has offered the past few years, social and content marketing, SEO, PPC, and digital PR, will now be rolled into Xivic Inc’s service offerings. All of Demeter’s clients will also fold into the Xivic mix. I will be joining the Xivic team as the Director of Content Strategy, effective immediately.
Feel free to visit my personal blog for an expanded explanation as to why I decided to sell Demeter Interactive.
Jesse Bouman, Founder
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October 18, 2012 | By Demeter |
Demeter Interactive founder Jesse Bouman was interviewed yesterday on KCRW, LA’s NRP affiliate. He spoke about LA tech and what it needs to make it to the next level.
Below is the written excerpt from the article and the audio of the actual interview. Bouman starts talking at 3:26.
And that, says digital marketer Jesse Bouman, could be what’s holding the Los Angeles tech scene back. A perception that LA is all about being chill, or riding up the PCH with the top down. “The people here work really hard, and the people in the industry know what they’re doing,” Bouman said. “People outside of LA tech might associate all the entrepreneurs who would rather party or go to the beach than stay up all night coding products.”
Bouman runs Demeter Interactive here in L.A. He says the local tech scene is still relatively new compared to Silicon Valley. “We’re still getting our feet wet. We’re figuring things out. There’s a lot more excitement in Silicon Beach, but as far as real large successes in the tech scene, we haven’t accomplished that until L.A. produces a large flagship tech company, it’s still going to be in the middle of the pack,” he said.
When he says flagship company, Bouman says he’s talking about a billion dollar company at least.
Dating and startups aren’t often lumped together. Mainly because the geeks that start companies are focused on work and (Warning: stereotype coming) they’re not well versed at talking to women. As my life has progressed and I’ve had more experience with dating and tech startups, I’ve actually found that there are similarities between the two. Here are four things entrepreneurs should keep in mind to increase their likelihood for success in both areas of life.
Read the rest of this entry »
September 25, 2012 | By Jesse Bouman |
Your social media activity today will benefit you tomorrow. Generating sales from social media takes time and effort. It involves building a rapport with potential customers, earning their trust, and delivering on your promise. Here’s the process that it takes for your company to generate sales from social media.
Direct sales from social media activity is not the primary method of sales from social media. That’s not the behavior of our social media habits. When you search for something on a search engine, you have purchase intent, which makes contextual paid ads more effective. Daily engagement on social media doesn’t have that same-targeted behavior. Users stumble upon a brand’s content in their feed and find value from it. This fundamental difference in behavior has to be taken into account when understanding the sales value of social media.
There is a 5 relationship between users and brands on social media that everyone should remember.
Awareness > Familiarity > Trust > Sales > Loyalty
Sales is a part of this relationship process, but you can see it takes time to get to this step. The first three steps are important to the sale, but sales are not easily tracked backed to social media.
It’s up to the brand to create awareness through daily interaction and high quality content. This will eventually transition to a familiarity with the brand, and ultimately earning the trust of consumers. This takes time on the brand’s end. Only after these steps have been accomplished is the user ready to make a purchase or recommend the brand to a friend.
There are two ways many users will make their purchase. A sale from social media occurs when a user has a need. Social media doesn’t trigger purchase intent, but it does affect the users’ thought process when they do decide to buy something. If they’re looking to buy running shoes, customers are more likely to think of a specific brand, rather than blindly searching for running shoes. Make sure customers think of your brand!
Social media recommendations are a huge boost to sales. Recommendations are what all companies strive for. Many people’s decisions are based off of friends’ recommendations. Social media aides in recommendations by either associating friends with brands (i.e. they’ve liked on Facebook) or influencing people to physically tell their friends about a brand in natural conversation. Both can lead to sales, but it’s difficult to track the sale back to social media.
Social media is a long –term tactic for sales. Don’t let the fact that it’s still difficult to track sales directly back to social media deter you from committing resources to your social media efforts. If you are diligent with your social media, your efforts will ultimately increase sales.