Going The Extra Mile:

If you’re looking to build upon your brand’s basic social media foundation, the services in Going The Extra Mile will take you further, to deepen your engagement and understanding of your online customers, and to the cutting edge of technology and marketing.

Mobile and Social App Development

As smartphones and tablet devices become increasingly commonplace, mobile web access continues to grow in volume and importance. Custom applications, if they provide valuable functionality or entertainment, can infiltrate the most intimate consumer spaces around today — the personal smartphone most people wouldn’t dream of leaving the house without, the social networks where people share experiences, photos, and news with their friends. If you want your brand to be within reach at all times, consider a mobile or social application as an essential part of your contemporary marketing mix. Our experienced technology experts build applications that provide value to users and run on all major smartphone and tablet platforms, as well as on various social APIs, including Facebook, Foursquare, and Twitter.

Key Benefits:

• Be where your customers are
• Build brand equity by providing value
• Stay ahead of the technology curve
• Endless creative possibilities

Crowdsourcing and User-Generated Content Contests

Your brand can access the innovation and creativity of people around the world through crowdsourcing and UGC contests. These powerful tools can be used to increase brand awareness, generate product development ideas, solve creative challenges, and help determine the course of the evolution of your company. Coupled with social media, crowdsourcing and UGC contests increase your fan count, spark excitement and buzz, and sustain enthusiasm for your brand.

Key Benefits:

• Gain unprecedented insights by tapping the power of collective creativity
• Efficient use of resources: prize incentives mean you to pay once for the solution, rather than sponsoring the entire R&D or design process
• Contestants drive traffic to their submissions, provide built-in free advertising
• Increase volume and engagement on social outposts while driving traffic back to your website

Targeted & Social Advertising

We create and deliver online advertising on both traditional and social channels. Using our time-tested multi-variate approach, we develop campaigns that “evolve” advertising by advancing only those ads that perform well. We market only to your specific audience, using the social networks in which they already participate, and custom tailor our messaging to their online consumption habits.

Key Benefits:

• Social advertising provides better click-through rates
• Talk to prospects where and how they prefer
• Accurate tracking from social link, blog post, or ad through conversion
• Spend your advertising budget where it counts