ProTips

Concise Reality Check for Startup Entrepreneurs

I came across this fantastic quotation today on Quora, which was shared by serial entrepreneur and game designer Mike Sellers: An idea is not a design A design is not a prototype A prototype is not a program A program is not a product A product is not a business A business is not profits A, etc

Case Study: Kenneth Cole and Power of Fantasy

Business ProTip: Why Thought Leadership Matters, and How to Get Started

Why thought leadership matters

The concept of thought leadership online may appear to some to be egocentric or a waste of time. After all, creating and intelligently publishing consistent, high-quality content takes a great deal of time and effort. But in reality, thought leadership is an important way of giving back to your community.The Setup Embedded in a blog somewhere, on simply surfing YouTube, you might come across a video that appears to be made by a medical firm that has the power to change people’s lives, that can do more for patients than what you think is possible.The concept of thought leadership online may appear to some to be egocentric or a waste of time. After all, creating and intelligently publishing consistent, high-quality content takes a great deal of time and effort. But in reality, thought leadership is an important way of giving back to your community.

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